Our Commitment to Your Privacy

Dancein4U is a UK-based online retailer specialising in dancewear for children and young adults. Our website is www.dancin4u.com and we are responsible for the collection and management of personal data submitted to this site.

What Information We Collect

We collect only the information necessary to process your orders, manage your account, and improve our service. This may include:

Your full name

Billing and delivery addresses

Email address

Phone number

Payment details (securely processed via third-party payment providers)

Purchase history

Customer service correspondence

IP address, device type, and browser type

We do not store your card details directly. All financial transactions are handled securely through PCI-compliant third-party processors.

How We Collect Your Data

We collect your personal data through the following means:

When you place an order on our website

When you register for an account

When you sign up for our newsletter

When you contact us via email or our contact form

When you browse or interact with our website (cookies and tracking)

When you engage with us via social media

Why We Collect Your Data

We process your data for the following lawful purposes:

To fulfil and dispatch your order

To provide customer service and support

To process returns and refunds

To send service-related notifications (e.g. order confirmation, delivery updates)

To personalise your shopping experience

To send promotional emails (only with your consent)

To monitor and improve our website and service

To detect and prevent fraud

Lawful Basis for Processing

Our lawful bases under the UK GDPR include:

Contractual necessity – to process and deliver your order

Legal obligation – for tax and accounting compliance

Legitimate interest – to improve our services and prevent fraud

Consent – for marketing communications (you may opt out at any time)

Sharing Your Information

We only share your data when absolutely necessary and always with appropriate safeguards. Data may be shared with:

Payment processors (e.g. Stripe, PayPal)

Courier services for delivery

Our website hosting and email service providers

Analytics and advertising platforms (e.g. Google, Meta)

HMRC or law enforcement (where required by law)

We do not sell your personal data to any third party.

How We Store and Protect Your Data

We store your data securely on servers located within the UK or EEA. All data is protected with industry-standard security protocols including SSL encryption, firewall protection, and access controls.

Where third-party providers are used (e.g. email or payment platforms), we ensure they comply with UK GDPR and appropriate data protection regulations.

Your Data Rights

Under UK GDPR, you have the following rights:

Right to access – you can request a copy of your personal data

Right to rectification – you can ask us to correct inaccurate or incomplete data

Right to erasure – you can request deletion of your data (in certain circumstances)

Right to restrict processing – you can limit how we use your data

Right to data portability – you can request your data in a structured, machine-readable format

Right to object – you can object to the use of your data for direct marketing

Rights relating to automated decision making and profiling – you have the right to refuse automated processing where applicable

To exercise your rights, please contact us via our Contact Page using the email address associated with your account or order.

Retention Period

We retain your personal data only as long as necessary for the purposes it was collected:

Order and account data: 6 years (for tax/legal obligations)

Marketing consents: until withdrawn

Customer service communications: 2 years

Cookies and Tracking Technologies

Please refer to our Cookie Policy for full details on the cookies and similar technologies we use, how they work, and how you can manage your preferences.

Data Breach Procedure

In the event of a data breach that affects your personal data, we will notify the Information Commissioner’s Office (ICO) within 72 hours and inform you if the breach poses a risk to your rights or freedoms.

Privacy Policy Summary

We do not collect or store sensitive personal data without your consent.

We only contact you for marketing purposes if you have opted in. You can unsubscribe at any time.

We do not sell or rent your data to third parties.

Our data collection is proportionate and used only to enhance your shopping experience.

If you request account deletion, your data will be erased from all active systems unless required for legal reasons.

Updates to This Policy

We may update this Data Protection and Privacy Policy periodically. Any changes will be posted on this page with an updated revision date. Continued use of our website implies acceptance of the changes.

Last updated: July 2025